Jun 8, 2010

Jane Lorand: Business and Sustainability

"Jane Lorand is an entrepreneur, former tax attorney, co-founder of the Green MBA, the first accredited MBA fully designed to reformulate how to do business sustainably. For today’s businesses, there exist two distinct paradigms about what is real and important. Business-As-Usual practices are remarkably consistent globally, and are based on two foundational beliefs:
1. Everything is Separate and
2. Materialism is the Only Reality.
Sustainability Entrepreneurs and Sustainability Companies are remarkably consistent globally as well, and their work is based on two different foundational beliefs:
1. Everything is Connected and
2. Spirit and Matter Co-exist to Form Reality.
Logical, internally consistent systems based on these ontologies play out in the marketplace and create both confusion and threads of coherence toward the future of life on the planet" (vimeo.com)

Jane Lorand: Business and Sustainability from YIP – One Year of Making Sense on Vimeo.

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